“Marketing functions are those mechanisms or tools that allow a company to carry out its strategies via its chosen marketing structures. Marketing functions can be divided into those that are under the full control of marketing specialists, which are focused on communication (contract functions), and those functions in which marketers only participate as part of a team (product functions).” Strategic Marketing in the Global Forest Industries, by Heikki Juslin and Eric Hansen, Authors Academic Press, 2002.
The 4 Ps of marketing are Product, Price, Place and Promotion. This website provides useful links on Distance Learning Courses in Forest Products Marketing. The information is organized by the 4 Ps.
Note : Some Websites contain information on more than one of the 4 Ps.
Product
- Building and Living with Wood - 11 modules (wood for good, Timber Research and Development Association (TRADA), and Institute of Wood Science, UK)
- Designing with Wood (Auburn University, USA)
- Introduction to the Behavior and Design of Timber Structures * (Washington State University, USA)
- Marketing for Wood Products Companies * (Virginia Cooperative Extension, USA)
- MSc in Forestry and Forest Products (Bangor University of Wales, UK)
- Specific Guide for Proper Use of Timber * (The Wood Marketing Federation of Ireland)
- Tool Tech Training Video-based: Wood Processing (Online American Rental Association)
- Wood Products Training * (Adanac Wood Product, USA)
Price
- Selling Forest Products (Virginia Tech Online, USA)
Place
- Management of the Logistics Network and Electronic Affairs of the Forest Products Industry (Consortium de Recherche FORAC, Canada)
Promotion
- Building Material and Forest Products Marketing (Amherst, University of Massachusetts, USA)
- Cedar Marketing and Promotion Course * (Real Cedar, Western Red Cedar Lumber Association, USA)
- Forest Products Marketing Online* (University of Helsinki, Finland)
- Wood Supply Game * (Consortium de Recherche FORAC, Canada)
Forest Products Marketing and Forestry undergraduate, graduate and general courses
- Advanced Sales Training in Forest Product Industry (Virginia Tech, USA)
- Bachelor of Science in Forestry and Forest Engineering (University of New Brunswick, Canada)
- Distance based Paper Science and Engineering Graduate Courses (North Carolina State University, USA)
- Distance learning Master of Wood and Paper Science (North Carolina State University, USA)
- E-learning on forest ergonomics (in German) * (Forest Training Facility of North Rhine Westphalia)
- Forest Biology and Ecology for Educators Online Course (Virgina Tech Online, USA)
- Forest Management, Wood Processing and Trade Companies (Global Forestry Services, Malaysia)
- Forest machine operator courses (in French) * (Fonds national d'Assurance Formation des Salariés des Exploitations et entreprises Agricoles, France)
- Forest Products Marketing Certificate Post-Graduate Course (University of New Brunswick, Canada)
- Marketing courses (in Romanian) * (Academia Online, Romania)
- Masters of Wood and Paper Science (North Carolina State University, USA)
- Sustainable Timber Marketing and Harversting General Course (Virginia Forest Landowner Education, USA)
General Forest Products Marketing and Forestry information links
- Agroforestry e-journal (Agroforestry Net, USA)
- Canadian Forestry and Forest Products (Canadian Forests)
- China Wood Market Information (China Wood International)
- Forest Products Marketing Publications (US Department of Agriculture, Forest Service)
- Forest Products Publications (Washington State University, USA)
- Forestry and Wood Products (West Virginia University, USA)
- Forestry Business Management and Marketing Publications (Oregon State University, USA)
- Forestry, Wood and Furniture Research and Training (Innovawood, Ireland)
- Global Association of Online Foresters
- Guide to export Solid Wood Products (Foreign Agricultural Service, USA)
- Harvesting and Marketing Publications (Iowa State University, USA)
- Information on Forest Products Marketing (Mater Engineering, USA)
- Latest news on Forest Products Marketing (IHB Fordaq Network, Belgium)
- Leading Information on Engineered Wood Products (APA, The Engineered Wood Association, USA)
- Logging and Sawmilling Journal (Forestnet.com, Canada)
- Madison's Canadian Lumber Journal (Forestnet.com, Canada)
- Marketing Timber and Alternative Woodland Crops Publications (North Carolina Extension Cooperation)
- Swiss and EU Market Survey on Timber and Timber Products (Swiss Import Promotion Programme)
- Timber West Journal (Forestnet.com, USA)
- Timber Marketing Publications (Purdue University, USA)
- Using E-Commerce in the Forest Products Industry and links (Penn State University and Oregon State University, USA)
- Virtual Forestry Library (Finnish Forest Research Institute)
- Wood On-line Information (Western Wood Products Association, USA)
- Wood Products:International Trade and Foreign Market (Foreign Agricultural Service, USA)
- Wood School Links of Canada and USA (General Wood Manufacturing Industry High School Curriculum)
*Free On-line courses
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