The UN Secretary-General's Special Envoy for Road Safety, Jean Todt, will be in Milan on 2 September to launch the UN global campaign #MakeASafetyStatement, in partnership with JCDecaux. The launch event will gather Mr. Giuseppe Sala, Mayor of Milan and Mr. Matteo Salvini, Vice-President of the Council of Ministers and Minister of Infrastructure and Transport of Italy.
The silent pandemic
Every year, the staggering toll of road-related fatalities claims the lives of 1.19 million people, leaving countless others with severe injuries. This silent pandemic overwhelmingly affects developing nations, where over 90% of the road traffic fatalities occur. Furthermore, road crashes are a leading cause of death for children and young adults aged 5–29 years. The campaign aligns with the Global Plan for the Decade of Action for Road Safety 2021-2030, aiming to halve road fatalities by 2030. This launch in Italy takes place a few weeks after the of the adoption of the new UN resolution for improving road safety ahead the 4th Global Ministerial Conference on Road Safety to be held in Marrakech, Morocco on 18 and 19 February 2025.
Road safety in Italy
Since 2001, the mortality rate in Italy has decreased by 42%, in line with the overall trend in the European Union. According to the European Road safety Observatory, Italy’s road traffic fatality rate stands at 5.2 per 100,000 people in 2023 (4.6 per 100,000 people in the EU). 19% of road fatalities in Italy are women, compared to the EU average of 22%.
In 2020, vulnerable road users (pedestrians, cyclists, and riders of powered two-wheelers) accounted for half of the fatalities, slightly higher than the EU average (ERSO 2023). Notably, riders of powered two-wheelers represented more than a quarter of Italy’s road fatalities compared to 18% in the EU (ERSO 2023). Italy has the lowest self-reported frequency in Europe for speeding and the highest for not wearing a seatbelt in the back seat (ERSO 2023).
#MakeASafetyStatement
The campaign seeks to reduce risk factors, especially in urban areas, enabling people to walk, live, and enjoy their environment safely. Fourteen global, and dozens of national, celebrities have joined forces to advocate for simple and effective road safety rules in the six official UN languages. The messages the celebrities focus on mitigate risk factors on the road. Key aspects include wearing a seat belt, driving slowly, wearing a helmet, not texting and driving, not driving under the influence or while tired, and respecting pedestrians.
Participating celebrities in the campaign include Football legend Mr. Didier Drogba, F1 Driver Mr. Charles Leclerc, Oscar-winning actress and UNDP Goodwill Ambassador Ms. Michelle Yeoh, Tennis legend Mr. Novak Djokovic, Musician Ms. Kylie Minogue, Motorcycle racer Mr. Marc Marquez, Supermodel Ms. Naomi Campbell, Actor Mr. Patrick Dempsey, Musician and Inspirational leader Mr. Youssou N'Dour, Actress Ms. Julie Gayet, Actor Mr. Michael Fassbender, Football icon Mr. Ousmane Dembélé, Double Olympic Champion Ms. Faith Kipyegon, F1 Driver Mr. Mick Schumacher.
Launch events
The launch in Milan, following the 2024 F1 Grand Prix in Monza, will comprise three events:
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11:00-12.00 - press conference, moderated by the journalist Ms. Stefania Pinna, with the participation of Mr. Giuseppe Sala, Mayor of Milan; Mr. Matteo Salvini, Vice-President of the Council of Ministers and Minister of Infrastructure and Transport of Italy; Mr. Jean Todt, UN Secretary-General's Special Envoy for Road Safety and Mr. Fabrizio du Chène de Vère, Amministratore Delegato IGPDecaux.
Venue: Palazzo Marino, City Hall
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15:00-16:00 - intergenerational dialogue for road safety, in collaboration with ATM Group (Azienda Trasporti Milanesi).
Venue: Historical Atm tram Carrelli 1928, Milan
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17:00-18:30 - panel discussion on road safety, hosted by Pirelli (donor to the UN Road Safety Fund), with the participation of Ms. Vicky Piria, Racing Car Driver, TV Host and Motivational Speaker; Mr. Marco Tronchetti Provera, Executive Vice Chairman of Pirelli; Mr. Matteo Salvini, Vice-President of the Council of Ministers and Minister of Infrastructure and Transport of Italy; Mr. Stefano Domenicali, Manager and CEO of Formula One Group; Mr. Jean Todt, United Nations Secretary General's Special Envoy for Road Safety ); Mr. Andrea Rustioni, Managing Director of IGPDecaux
Venue : Pirelli HQ
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Note to editors
Road safety in Milan
Milan’s Municipality considers road safety a priority and promotes policies that encourage the use of public transportation, inter-modality of transport means, shared use of public space, the regulation of transit in selected areas, as well as active mobility on less congested and safer streets. The high number of cars in Milan – 49 per 100 inhabitants – makes the implementation of road safety policies particularly challenging.
In order to draw from international experiences and to avail of the knowledge of multidisciplinary professionals, in October 2023 Mayor Giuseppe Sala created a Task Force on Road Safety and Active Mobility. Its recommendations, presented in May 2024, included: putting schools and roads around schools at the centre of road safety policies; supporting the growth of safe, active mobility; installing speed bumps and redesigning intersections; widening, protecting and freeing up of space on sidewalks, as well as developing a plan for pedestrians and cyclists. Furthermore, Milan is the first city in Italy to introduce measures to counteract the so-called ‘blind spot on trucks’, effectively anticipating measures that are becoming a standard in the European Union.