The UN Secretary-General's Special Envoy for Road Safety, Jean Todt, is visiting Sarajevo, Bosnia and Herzegovina, from 16 to 17 July 2024. During the visit, he will meet with key government officials, representatives of the international community, private, and public sectors in Bosnia and Herzegovina to promote road safety initiatives and advocate for enhanced measures. This aligns with the Global Plan for the Decade of Action for Road Safety 2021-2030, aiming to halve road fatalities by 2030. This silent pandemic represents a significant social and economic burden, particularly in low and middle-income countries like Bosnia and Herzegovina.
"In addition to the human tragedy, road crashes trap countries into a vicious circle of poverty. According to the World Bank (WB 2016), the cost of road crashes represents 10% of the GDP on Bosnia and Herzegovina. Another reason to rethink mobility and to invest in road safety. Given their social and economic cost, road crashes are jeopardizing the entire sustainable development agenda,” stressed the Special Envoy Todt.
According to the World Health Organization (WHO)’s Global Status Report on Road Safety 2023, Bosnia and Herzegovina has seen a concerning rise in road fatalities, with a mortality rate of 14 per 100,000 people, which is double the EU average.
"Improving enforcement of traffic laws, enhancement of road infrastructure, and fostering behavioral change are crucial for reducing these alarming statistics and ensuring safer roads for everyone in Bosnia and Herzegovina. Special Envoy Todt's visit will be instrumental in raising awareness and mobilizing support for enhanced road safety measure, which will benefit the society as a whole, particularly the overburden healthcare system, families, and victims affected by these tragedies," stated Ingrid Macdonald, United Nations Resident Coordinator in Bosnia and Herzegovina.
During the visit, the Special Envoy will launch the UN Global Road Safety Campaign, which aims to raise awareness of life-saving road safety measures. Launched globally in cooperation with JCDecaux Global under the motto #MakeASafetyStatement, it will run through 2025 in over 80 countries in the world, featuring safety statements from 14 global celebrities.
Support for the campaign has been given by 14 world-renowned personalities, including footballer Didier Drogba, Formula 1 driver Charles Leclerc, Oscar-winning actress and UNDP Goodwill Ambassador Michelle Yeoh, tennis player Novak Djokovic, musician Kylie Minogue, motorcycle racer Marc Marquez, supermodel Naomi Campbell, actor Patrick Dempsey, musician and inspirational leader Youssou N'Dour, actress Julie Gayet, actor Michael Fassbender, football icon Ousmane Dembélé, two-time Olympic champion Faith Kipyegon, and Formula 1 driver Mick Schumacher.
Media representatives are cordially invited to cover the launch of the campaign at the press conference by Special Envoy Todt, Mayor of Sarajevo Benjamina Karić, and United Nations Resident Coordinator Ingrid Macdonald, on Wednesday, 17 July 2024 at 10:30 a.m. at the City Hall in Sarajevo. On the same day, starting at 8:30 p.m., a digital projection of the campaign will be displayed on the Eternal Flame building, in the presence of Special Envoy Todt, Mayor Karić, and United Nations Resident Coordinator Macdonald. With this event, Sarajevo will join Brussels, New York, and other capitals in the world in promoting this important campaign.
Note to Editors
The UN has invested heavily in road safety globally. Following the “Decade of Action for Road Safety 2011-2020”, the United Nations General Assembly adopted a resolution in August 2020 for "Improving Road Safety", which reaffirmed its commitment to halve global road deaths and injuries and provide access to safe, affordable, accessible and sustainable transport systems for all by 2030. In July 2022, the road safety community met in New York for the first-ever high-level meeting on improving global road safety at the United Nations General Assembly, unanimously adopting a text entitled: “Political declaration of the high-level meeting level on improving global road safety”.
About the Special Envoy
The former United Nations Secretary-General, Ban Ki-moon, appointed in 2015 Jean Todt as his Special Envoy for Road Safety. He was reconfirmed in this role by United Nations Secretary-General António Guterres, in 2017 and in 2021. In 2018, together with 14 UN organizations, the Special Envoy launched the UN Road Safety Fund (UNRSF). The Special Envoy contributes, among other things, to mobilize sustained political commitment to make road safety a priority; to advocate and raise awareness of UN legal instruments on road safety; to share established good practices in this area; to striving to generate adequate funding through strategic partnerships between the public, private and non-governmental sectors. Special Envoy brochure and Twitter account.