This paper on Sustainable Tourism aims to study how Experience Programs in tourism can be a catalyst to enhance local economies and promote decent employment at a micro-, rural level. According to the World Tourism Organization, international tourism in 2017 accounted for 1,340 billion USD of receipts, 55% of which represents leisure, recreation and holidays.
The purpose of this Green Paper Project was to examine a recent global trend in tourism, called Sustainable Tourism (Experience Programs) (EPs), and to consider next steps in facilitating the trade of EPs globally. In this paper, as far as the standardization processes are concerned, conventional tours are considered in the same category as EPs, as it is anticipated that even conventional tours could benefit from careful consideration of the ‘New perspectives’ in tourism.