PUBLIC RELATIONS IN FORESTRY

FAO/ECE TEAM OF PUBLIC RELATIONS SPECIALISTS IN THE FOREST AND FOREST INDUSTRIES SECTOR

This site currently under construction!
The Discussion Paper,  which presents an executive summary of the PR Team's study of the same name, is under preparation.
The full report is published (see note below).

"The competitive climate for wood products and paper packaging:
the factors causing substitution with emphasis on environmental promotions"

ABSTRACT

This Discussion Paper presents an extended executive summary of the report ‘The competitive climate for wood products and paper packaging;  the factors causing substitution with emphasis on environmental promotions'.*  The summary is based on a study performed by the Subgroup Substitution Project of the Joint FAO/ECE Team of Public Relations Specialists in the Forest and Forest Industries Sector with the overall objective to promote increased international co-operation within the sector.  The study investigates the nature of the wood and paper packaging industries and their competing industries, with special focus on environmental promotion.  It includes some of the relevant examples from the situation in North America, Europe and Japan.

This summary gives an overview of the wood, paper packaging, plastics, aluminium, steel, concrete and gypsum industries, and compares the forest industries to its competitors.  Some factors affecting substitution of forest products are highlighted, as well as consumer awareness of environmental issues.  Market shares and trends are discussed, dealing with construction, windows and doors, and packaging, to some extend.

Citation: Burrows, J. and Sannes, B. (ed), 1998.   The competitive climate for wood products and paper packaging; the factors causing substitution with emphasis on environmental promotions.   A study performed by the Subgroup Substitution Project of the Joint FAO/ECE Team of Public Relations Specialists in the Forest and Forest Industries Sector.  Oslo, 195 pages, excl.  appendixes.  ISBN 82-91994-10-2.

The four-colour report includes 71 figures and 13 tables.  It also includes 38 facsimiles, exemplifying environmental promotion and advertising activities by the forest plastics, steel and concrete industries.  The report can be ordered from:

  Living Forests Norway
  Box 1438 Vika
  N-0015 Oslo
  Norway
  Fax:  +47 22 83 39 89
  E-mail:  [email protected]



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