2. The following countries were represented: Austria, Belarus, Belgium, Canada, Finland, France, the Netherlands, Norway, Poland, Sweden, United Kingdom and the United States. The European Forest Institute and the ECE/FAO were also represented. A list of participants is attached as Annex I.
6. Mr. Juhani Karvonen (Finland) announced a new seminar series titled "Forest academy for decision makers." Following an invitation by the Prime Minister of Finland to members of parliament and government administrators, the first seminar will be held in autumn 1996 and consist of a 2-day seminar followed by a 2-day field trip. Subsequent seminars will be held for industry executives, representatives of public interest groups, science, arts, media and other influential opinion leaders.
7. Mrs. Berit Sanness (Norway) explained the Living Forest programme which groups forest owners associations, trade unions, forest industry, government, NGOs, recreational and conservation organizations to draw up acceptable criteria and indicators for sustainable forest management (SFM) and to develop tools for documenting and monitoring environmental conditions of the forests.
8. Ms. Maria Hugosson (Sweden) described the Nordic Opinion Survey performed in Germany, Netherlands and United Kingdom which compared the public perception of communications in the FFI sector. While people had a positive opinion of forest management, and liked wood and paper, they still do not like cutting trees.
9. Mr. Lars-Erik Holmberg (Sweden) explained A Richer Landscape campaign which succeeds the Richer Forest campaign. It will go beyond forest owners and industry and include the general public in Sweden and abroad.
10. Mr. Luke Popovich (United States) presented the Sustainable Forest Initiative and the media roll out for its first annual progress report. The report's release was carefully timed to the build-up of public and media attention to the annual Earth Day.
11. Mr. Wlodzimierz Adamczyk (Poland) described two campaigns during the insecticide spraying of forests for the nun moth. The campaigns, funded by the European Communities' PHARE programme, included television, press and brochures and were successful as documented in a public opinion survey.
14. Mr. Tim Peck (European Forest Institute (EFI) presented EFI's Internet and Web experience. Establishing a home page and linking their member institutions has had beneficial PR for the Institute of 25,000 electronic visits per year.
15. Mr. Lauri Valsta (Finland) described additional facets of the Internet including search engines/programmes and their use, directories, databases, etc. He showed the Finnish Forest Research Institute's and Finland's home pages and described the upcoming Nordic forestry home page. He discussed a paper on the "IUFRO networking development plan".
16. Ms. Marieke C. van Nieuwkuyk (the Netherlands) explained the issues that SBH considered in creating their home page: which target groups use Internet; whether the information has value; how are sites maintained and updated; how to choose key words for search engines; how corporate images are modified for Internet; whether the home page should have pictures, moving pictures and/or sound?
17. Mr. Pepke announced FAO's creation of an Internet PR mailing list which resulted from the 1995 Québec meetings recommendation to link the Team by Internet. (To subscribe send a message to: [email protected] )
18. The discussion brought out additional considerations and the Team concluded that Internet was one way to be proactive in PR in the FFI sector. Some forest products companies and associations use "intranet," ie internal electronic mail to effect savings of duplication and distribution time and efficiencies of internal communications.
19. The remaining Team members who do not have Internet e-mail access were strongly encouraged to become linked for professional reasons and for Team communications.
21. The forthcoming European Timber Trends Study, ETTS V, was deemed to have news worthy messages. But in examining the pre-publication executive summary, sufficient questions arose that Mr. Gschwandtl requested team members to carefully examine it and send comments to the secretariat.
22. The Team will conduct a PR workshop for CITs on 11-15 November 1996 in Ossiach, Austria. One person will be invited from each CIT and Austria will sponsor their expenses, along with those of the instructors. Mr. Adamczyk said that each country's needs were different and advocated canvasing the countries before the meeting to ascertain their needs. He suggested participants from the Polish Ministry of Environmental Protection, Natural Resources and Forestry. The workshop should be a two-way opportunity and countries should be requested to present written reports. Mr. Frazer Lindsay, former Team leader, might direct the workshop with additional support from the Team members.
23. Mr. Pepke presented models for the country fact sheets and the Team offered many suggestions for their improvement. The secretariat was directed to produce a full draft and circulate it to all team members so that they could have an opportunity to make comments and confirm the statistics and the contact person for their country. The Team requested that the fact sheets be made available on the ECE/FAO Timber Section home page.
24. The Team reviewed the list of conclusions and recommendations from "Wood--an environmentally friendly material" a Timber Committee workshop held in Jönköping, Sweden in April 1996 which thus far has only led to an ECE press release. Noting that many of the recommendations fall within its mandate, the Team is prepared to "pro-actively promote wood through coordinated international efforts" should the Timber Committee accept the workshop's recommendations and request the Team's assistance.
25. Mr. Peck requested responses to the EFI/EFICS questionnaire which was mailed to team members before the meeting so that national statistics in the FFI sector could be made comparable and be of greater value and use for PR.
27. Work programme 1996/1997. The following items were mentioned for the TC and EFC consideration:
29. Election of officers for 1996/1997. Mr. Gschwandtl was re-elected leader and Ms. Sanness was elected deputy leader.
30. Date and place of next meeting. Norway invited the Team to meet in 1997, subject to extension of the mandate.
32. Mr. Knieling recommended: that PR show the entire certification process in a reliable and transparent way; that forest products are promoted to build the public and consumer confidence; that all interest groups cooperate in designing and implementing certification schemes; and that all communication tools be used to promote certified forest products.
33. Ms. Paule Têtu (Canada) presented the Canadian Standards Association (CSA) process and the Canadian Sustainable Forestry Certification Coalition of 23 industry associations which led to the Montreal Process for creation of criteria and indicators of SFM for non-European countries. The PR responsibilities were important before and during the process and now are important for employees within the FFI sector, customers and consumers.
34. Ms. Hugosson presented the Nordic Forest Certification project which aims at a concerted system. In conjunction with the project is a coordinated PR campaign.
35. The Team concluded that regardless how certification systems are developed and implemented, certification provides an important information tool linking consumers and producers. The team stands ready to further to publicize the messages from Certification Team's report if so requested by the parent bodies.
37. Mr. Pepke invited the team to the Timber Committee workshop on "Policy issues in timber markets and recycling and energy generation from wood" which will be held 3-5 September 1996 in Hamburg, Germany. The workshop's recommendations which will be presented at the Joint TC/EFC Session may offer additional PR opportunities.
38. The business meeting was proceeded by a stop at Eckartsau enroute to Gmunden, where the Director General of the Austrian Federal Forest (ÖBF) Mr. Richard Ramsauer, welcomed the team and explained the PR problems faced by the ÖBF. The Team visited the Eckartsau forest, which will become a national park, and the guides explained their PR activities. The meeting also included a field trip to see how PR is performed in mountain forests where avalanche protection is necessary for the forests' steep slopes. Dr. Peter Kar, Chamber of Agriculture of the Province of Upper Austria, and Mr. Wolfgang Gasperl Redl, Torrents & Avalanche Control Service, conducted a tour which explained the avalanche controls and the PR process. The Team also visited the private forest of Mr. F. Mayr, forest owner/manager and dairy farmer, who was the recipient of the 1996 National Award for Agriculture and Forestry. The 2-year old award is for enterprises with exemplary forestry practices, which is an initiative of the Federal Ministry of Agriculture and Forestry, and which has had PR benefits for the Austrian FFI sector.
39. The meeting participants expressed their sincere appreciation for the excellent meeting arrangements, the field trip and the generous hospitality of their hosts from the Austrian Ministry of Agriculture and Forestry and the sponsorship of ProHolz and the Austrian Federal Forest.
40. The ECE/FAO secretariat thanked the members for
their participation and their organizations for sponsoring their activities
and making it possible for them to attend the meeting. He expressed
appreciation to the Austrian Ministry of Agriculture and Forestry for making
his participation at the meeting possible.
AUSTRIAMr. Christoph CAPEK
PROHOLZ-Holzinformation Österreich
Uraniastraße 4
Postfach 156
A - 1011 VIENNA
Tel +43 1 7120474 31
Fax +43 1 7131018Mr. Ingwald GSCHWANDTL
Federal Ministry of Agriculture & Forestry
Forestry Department
Ferdinandstraße 4
A - 1020 VIENNA
Tel +43 1 21323 7307
Fax +43 1 21323 7216Mr. Johannes HANGLER
Federal Ministry of Agriculture & Forestry
Forestry Department
Ferdinandstraße 4
A - 1020 VIENNA
Tel +43 1 21323 7305
Fax +43 1 21323 7216Mr. Peter KAR
Upper Austrian Chamber of Agriculture
Division for Forestry and Timber
Auf der Gugl 3
A-4021 LINZ
Tel +43 732 6902 434
Fax +43 732 6902 48Mr. Albert KNIELING
Federal Ministry of Agriculture & Forestry
Forestry Department
Ferdinandstraße 4
A - 1020 VIENNA
Tel +43 1 21323 7304
Fax +43 1 21323 7216Ms. Karla KRIEGER
Federal Ministry of Agriculture & Forestry
Forestry Department
Ferdinandstraße 4
A - 1020 VIENNA
Tel +43 1 21323 7608
Fax +43 1 21323 7216
e-mail: [email protected]Ms. Elfriede MOSER
Main Association of Private Land & Forest Owners of Austria
Schauflergasse 6/5
A - 1010 VIENNA
Tel +43 1 5330227
Fax +43 1 5332104BELARUS
Mr. Michael MAIOROV
Head of Information & Public Relations
Institute "Belgiproles"
Ministry of Forestry
V.Khoruzhei Street 41
220002 MINSK (Belarus)
Tel +7 0172 34 55 26
Fax +7 0172 34 54 31BELGIUM
Ms. Ilse PAUWELS
Educational Forestry Centre
Groenendaal
Duboislaan 2
B - 1560 HOEILAART
Tel +32 2 657 9364
Fax +32 2 657 5754CANADA
Mr. Jean DUMAS
Conseiller en communication
Ministère des Ressources naturelles
Direction des relations publiques
5700, 4e Avenue Ouest Bureau 302
CDN - CHARLESBOURG (Québec) G1H 6R1
Tel +1 (418) 643-9631
Fax +1 (418) 643-0720
e-mail: [email protected]Mr. Yves ST-ONGE
Senior Advisor, Communications Division
Canadian Forest Service
580 Booth Street, 8th floor
CDN - OTTAWA, Ontario K1A OE4
Tel +1 613 947 7345
Fax +1 613 947 7397
e-mail: [email protected]Ms. Paule TÊTU
Directrice - Affaires Publiques
Association des Industries forestières du Québec
1200, avenue Germain-des-Prés, bureau 102
CDN - SAINTE-FOY (Québec) G1V 3M7
Tel +1 418 651 9352
Fax +1 418 651 4622
e-mail: [email protected]FINLAND
Mr. Juhani KARVONEN
Executive Director
Finnish Forest Association
Salomonkatu 17 B
FIN - 00100 HELSINKI
Tel +358 0 694 0040
Fax +358 0 693 3466
e-mail: [email protected]Mr. Lauri VALSTA
Research Scientist
Finnish Forest Research Institute
Unioninkatu 40 A
FIN - 00170 HELSINKI
Tel +3580 8570 5242
Fax +3580 625 308
e-mail: [email protected]Mr. Kari VITIE
Information Manager
Finnish Forest Industries Federation
Eteläesplanadi 2
Postbox 316
FIN - 00131 HELSINKI
Tel +358 0132 6650
Fax +358 017 4479
e-mail: [email protected]FRANCE
Mr. Jean Louis DUCLUSAUD
Chef Bureau Politique Industrielle "Forêt-Bois"
Ministère de l'Agriculture DERF/SDIB
19 avenue du Maine
F - 75732 PARIS cedex 15
Tel +33 149 55 5135
Fax +33 149 55 4076NETHERLANDS
Ms. Marieke C. van NIEUWKUYK
Stichting Bos en Hout
P.O. Box 253
NL - 6700 AG WAGENINGEN
Tel +31 317 424666
Fax +31 317 410247
e-mail: [email protected]NORWAY
Ms. Berit SANNESS
Executive Project Manager Living Forests
Stortingstg. 30, Box 1438 Vika
N - 0115 OSLO
Tel +47 22 0105 80
Fax +47 22 8340 47
e-mail: [email protected]POLAND
Mr. Wlodzimierz ADAMCZYK
Forest Research Institute
ul. Bitwy Warszawskiej 1920r. nr 3
PL - 00-973 WARSAW
Tel +48 22 2238 88
Fax +48 22 2249 35SWEDEN
Mr. Lars-Erik HOLMBERG
Public relations manager
National Board of Forestry
Public Relations Department
S - 551 83 JÖNKÖPING
Tel +46 36 155 662 (+46 36 155 600)
Fax +46 36 190 622
e-mail: [email protected]Ms. Maria HUGOSSON
Executive Director
Svensk Skog
Box 5518
S - 114 85 STOCKHOLM
Tel +46 87 83 84 64 (+46 70 5838464)
Fax +46 86 61 73 06
e-mail: [email protected]Mrs. Agneta LINDSTEDT
International Press Officer
Swedish Forest Industries Association
Storgatan 19, Box 5518
S - 114 85 STOCKHOLM
Tel +46 87 83 84 79
Fax +46 86 61 73 06
e-mail: [email protected]UNITED KINGDOM
Mr. Ronnie WILLIAMS
Executive Director
Forestry Industry Council of Great Britain
Golden Cross House
3-8 Duncannon Street
UK - LONDON WC2N 4JF
Tel +44 71 930 9422
Fax +44 171 930 9426USA
Mr. Luke POPOVICH
Director - Communications
American Forest & Paper Association
1111 19th Street NW, Suite 800
USA - WASHINGTON DC 20036
Tel +1 202 463 2459
Fax +1 202 463 2471EFI
Mr. Tim J. PECK
European Forest Institute
Chairman of the Board
Ch. des Laurelles 2
CH - 1297 FOUNEX
SWITZERLAND
Tel +41 22 776 10 69
Fax +41 22 776 10 69
e-mail: [email protected]Also:
European Forest Institute
Torikatu 34
FIN - 80100 JOENSUU (Finland)
Tel +358 73 252 020
Fax +358 73 124 393
e-mail: [email protected]UN-ECE/FAO
Mr. Ed PEPKE
Forestry Officer - marketing
UN-ECE/FAO Timber Section
UN-ECE Trade Division
Palais des Nations
CH - 1211 GENEVA 10 (Switzerland)
Tel +41 22 917 2872
Fax +41 22 917 0041
e-mail: [email protected]
A. TERMS OF REFERENCE
NAME: Team of Public Relations Specialists in the Forest and Forest Industries Sector
ESTABLISHED BY: ECE Timber Committee and FAO European Forestry Commission
References: Report of the fiftieth session, ECE/TIM/63, paragraph 43
Date: October 1992
PROGRAMME OF
WORK REFERENCE: 9 (B).1.9
MANDATE: In support of the overall goal of creating a positive
image of the forest sector (including all phases of forest resource management
and forest industry), the ECE Timber Committee and the FAO European Forestry
Commission renew their decision to create a Team of Public Relations Specialists
in the Forest and Forest Industries Sector, with a revised mandate to:
Approved by: To be approved at September 1996 Joint Timber Committee and European Forestry Commission Session.
REPORTING: The team reports annually to the ECE Timber Committee session and to each FAO European Forestry Commission session.
EXPECTED OUTPUT
IN THE NEXT
18 MONTHS: 1. A PR workshop for countries in transition;
2. A report on PR campaigns for substitute materials;
3. Assist in PR for Timber Committee and European Forestry Commission outputs like ETTS V, workshop recommendations, Certification Team report, etc;
4. Expansion of the international network of PR specialists in the ECE region;
5. Publication of country fact sheets.
DURATION: Until November 1998.
B. INFORMATION SHEET (as of July 1996)
NAME: Team of Public Relations Specialists in the Forest and Forest Industries Sector
TEAM LEADER: Mr. Ingwald Gschwandtl (Austria) and
Deputy Leader, Ms. Berit Sanness (Norway)
ACTIVITIES:
Past: Meetings in Fontainebleau (France), Tällberg (Sweden) and Beaupré, Québec (Canada) and Gmunden (Austria). Exchange of information and discussion of issues. Publication of a PR "toolkit".
Ongoing: Advising PR for the outputs of the Committee and the Commission. Production of country fact sheets.
Future: (Subject to TC and EFC approval) Next meeting in Norway in 1997. PR workshop for CITs. Provide PR follow-up on ETTS V. Extend the Team's network to include more Mediterranean countries. Increase PR activities concerning certification of sustainable forest management where appropriate. Produce a poster for the 1996 FAO World Food Day. Provide PR follow-up to the recommendations from TC workshops titled "Wood--an environmentally friendly material" and "Policy issues in timber markets and recycling and energy generation from wood." Provide PR follow-up to the report from the Joint TC/EFC Team of Specialists on Certification of Forest Products. Increase the use of Internet to communicate PR on the TC and EFC activities and outputs. Report on the campaigns of substitute materials like concrete, steel and plastic.
MEMBERSHIP: The following countries are represented on the team:
Austria, Belgium, Belarus, Bulgaria, Canada, Croatia, Denmark, Finland,
France, Germany, Greece, Ireland, the Netherlands, Norway, Poland, Sweden,
Turkey, Ukraine, United Kingdom and United States of America.
Austria
- "ProHolz" Magazine 1996
- "Wir Wachsen" by ProHolz
- "Timber products from Austria" by ProHolz
- "Osterreichische Bundesforste (Austrian Federal Forest) folder
- Osterreichische Bundesforste das Unternehmen
- Jagdschloss Eckartsau poster
- Natur Par / National park Donau-Auen poster
- "Auf in die au!" brochure
- "Eckartsau Ein Schloss lebt" brochure
- "Auwald-Impression: mit Förster im Boot" article
- Miscellaneous info on Eckartsau castle
- "The Forest--the green core of Austria" brochure on statistics
by BHLF
- "Staatspreis für beispielhaft Waldwirtschafts 1995" by
Bundesministeriums
- "Der Wald-das grüne Herz Osterreichts (The Forest--the
green core of Austria" publication by BMLF
- "Holz Schützen (aussen und innen) by ProHolz
- Meeting documents folder
Agenda
List of participants
Advertising campaigns of the concrete, chemical and electrical
industry
Excursion guide for protective forest "Bannwald Hallstatt"
Excursion guide for national award for exceptional forest ecosystem
Management by farmers (Fritz Mayr, Fornach)
Belarus
- "Our questions--Your answers" questionnaire by Belgiproles
Canada
- "Sustainable forestry bulletin", Vol.2, No.3, 17.6.1996
- "It's your move. Wood, the only choice" brochure by BC Wood
Specialties Group, Bureau de promotion des industires du bois (BPIB),
and Council of Forest Industries (COFI)
- "Sustainable forest management certification" brochure by Canadian
Pulp & Paper Association
- "Environmental effects of building materials" publication by
Canadian Wood Council
- "Wood vs. steel: Some quick facts" one-page flyer by
Canadian Wood Council
Finland
- "Welcome to the Finnish forests" brochure by Plus Forest
- "Initiative to establish working group on forest certification
standards" paper by Finnish Forest Industries Federation (FFIF)
- "Forest Forum for forestry and the environment 1996" by FFIF
- "Verbaud der Finnischen Forstindustrie Umweltbericht 1994"
booklet by FFIF
- "Key to the Finnish Forest Industry Federation" booklet by
FFIF
- "The way of wood: forest industry and environment" booklet
by FFIF
- "The Finnish contribution on the agenda point 4", paper
- "New approach to forestry PR activities in Finland: Forest
Academy for Decision Makers" paper by Juhani Karvonen
- "IUFRO networking development plan" paper by Lavri Valsta et
al.
- "Forest owners' and forest industry's position regarding the
principles and composition of the forest standard committee" press release
by FFIF
- "Important initiative to promote forest certification in Finland"
press release by FFIF
EFI, Finland
- "European Forest Institute (EFI)" brochure
- "EFI News" newsletter
- "EFI's experience with Internet" paper by Dr. Ivo Kupka, EFI
France
- "Gérer les forêts tropicales, c'est les sauver
durablement" brochure by Organization africaine du bois et Fédération
française des bois tropicaux et américains
- "La forêt française, une forêt en plein
essor" brochure by La Forêt Française
- "Forest policy in France" publication by Ministry of Agriculture,
Food and Fisheries
- "Sustainable forest management in France" publication by Ministry
of Agriculture, Food and Fisheries
- "Indicators for the sustainable management of French forests"
publication by Ministry of Agriculture, Food and Fisheries
Netherlands
- "Stichting Bos en Hout (SBH): Kerngegevens bos en hout in Nederland"
statistics brochure
- "This is SBH" brochure
Norway
- "A survey of the activities of the timber-substitute industries"
a memo by Berit Sanness
- "Living forests of Norway" brochure by Living Forests of Norway
- "Norwegian forest management" paper by Royal Norwegian Ministry
of Agriculture
Poland
- "Polish forests" publication by General Directorate of State
Forests
- "PR activities in forestry in 1994-1996" paper by Vlodek Adamszyak
- "Public awareness for the 1995 nun moth and other insect forest
pests suppression campaign" report by Lasy Panstwawe
Sweden
- "Swedish forest industry on the Internet" press briefing by
Swedish Forest Industries Association
- "In harmony, with nature" press briefing by Swedish Forest
Industries Association
- "Nordic forestry: the public opinion in Holland, Germany and
Great Britain" paper by C. Larsson and A. Modig, Demoskop AB
- "Plastics: less is more" brochure by Association of Plastic
Manufacturers in Europe
- "A Richer landscape--multiple use forestry in a landscape perspective"
paper by National Board of Forestry
United Kingdom
- "Wood from British Forests" brochure by the Forest Industry
Council of GB"
United States
- "Sustainable Forestry Initiative: First annual progress report"
by AF&PA
Information about the documents or any other aspect of the Committee's work may be obtained from the secretariat: